The Book Cove

What to include in a book media kit. www.thebookcove.com We do a lot of promotions on here. From author interviews to book and author spotlights, cover reveals, giveaways, and more, we've done a bit of everything. We've worked with multiple media outlets, publishers, and marketers. Marketing kits and styles have varied greatly with these experiences, and over time we've been able to figure out what works best on our end -- which usually carries over to the author as well. Figuring out effective marketing tactics is something that comes with experience -- and perhaps a bit of luck. Sometimes less is more. You don't want to overwhelm a potential buyer by throwing five book trailers, three chapter excerpts, and a bunch of teaser posters all in one sitting. On the other hand, you need to provide enough information to peak interest, generate book clicks, and hopefully positively influence sales.

The first time I received an email asking for an opinion on a new book cover, it kind of surprised me. Not because I thought that I was a completely random source for an opinion - I do review a lot of books - but because I figured that's what publishing teams were for. With the surge in self-publishing many authors are left designing book covers in their "spare time". There is a reason graphic design is a job in itself; it takes a good, objective eye to come up with an appealing cover design. I am the last person to claim to be any kind of designer (see below ) . I'm lucky if I can match my clothes up somewhat reasonably. But I do read a lot of books and I do have an opinion as both an outside source and as someone without a personal attachment to a book. Listed below are some issues that I find with book covers.

Part IV: Letter to my Earlier Self about #Blog #Hops and #Virtual #Book #Tours By Sally Ember, Ed.D. This is Letter Four of Four of my "open letter to my earlier self" series that first appeared on The Book Cove Reviews , http://www.thebookcove.com , late November - December, 2014. Other posts in this series: Letter to my Earlier Self about #Preorders An Open Letter to my Earlier Self about #Book #Reviews and #Reviewers What I wish I had known for indie #publishing and #ebooks - an open letter to my earlier self Letter One appeared on my site, http://www.sallyember.com/blog , on 3/26/15. Letter One posted on 3/26/15; Letter Two appeared on 4/4/15 and Letter Three on 4/11/15. image from http://phyllisiturner.com I published my first ebook in December, 2013, and my second in June, 2014. I intend to publish my third in April, 2015. What I wish I had known before my first ebook went into pre-sales in November, 2013, about Virtua...

Part III: Letter to my Earlier Self about #Preorders By Sally Ember, EdD This is Letter Three of Four of my "open letter to my earlier self" series that first appears on The Book Cove Reviews , http://www.thebookcove.com , late November - December, 2014 on consecutive Mondays.  Letter One will appear on my site, http://www.sallyember.com/blog , on 3/26/15, Letter Two on 4/4/15; Letter Four re-posts on April 18, 2015 on consecutive Mondays as well. I published my first ebook in December, 2013, and my second in June, 2014. My third will release late in the Spring of 2015. This is a letter to describe all that I wish I had known about Pre-Orders before my first ebook went into Pre-orders in November, 2013, and what I used somewhat for Volume II's Pre-order period in the Spring of 2014 before its release in June of 2014. I will certainly build upon these experiences for subsequent releases of Volumes of The Spanners Series in preparation for their Pre-Or...